Honey Birdette Eyes UK and US Lingerie Markets

Honey Birdette, the Australian lingerie and intimates toy and accessory company created by maverick business entrepreneur, Eloise Monahan, has, of late, debuted some big plans for company expansion. The sexy fashion brand has been exceedingly successful in its home market of Australian where it currently operates fifty five different retailers, however, they have publicly released plans for movement into the United Kingdoms, specifically in the areas of Westfield Stratford, Leeds, Newcastle and Liverpool. Thus far, Honey Birdette plans to create forty new stores in the aforementioned UK areas (which is a increase of 37 up from the three stores they already operate within the United Kingdom).

In addition to the brand’s UK expansion plan, they also have their sites dead set on the United States of America due to a huge up-surge in sales from the red, white and blue lingerie consumer niche (they reported that their sales increased 374 % from American sales alone!).

To this end, Honey Birdette has created a new, English language website specifically geared towards their prospective United States clientele. Unlike their original Australian based website, the US based website features a bevvy of special offers and increased user-friendly interface features. Some of the most notable of these special features include a new offer which allows buyers to knock off the whole price of normal delivery for any product purchase of $ 50 US dollars or more as well as the ability to get rid of the whole price of express delivery for any product purchase over $ 100 US dollars. According to some recent public statements from the company, Honey Birdette also has big plans for setting up numerous retailer boutiques within the United States in the “-near future-“.

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