Eucatex is the leading manufacturer for paint, floors, wall partitions, doors, panels and hardboard. The company has been dealing with the wooden products since its inception when it began with panels. Eucatex is a well-established and highly recognized company, having expanded from Brazil to other countries. It has headquarters in Sao Paulo but also has other branches in South America, Mexico and Europe. Besides the mentioned products, Eucatex also sells Eucalyptus seedlings. A guess would be that it derives its name from the Eucalyptus tree which it sources most of its raw materials from. For Eucatex, money sure does grow on trees.
Current CEO Flavio Maluf told Noticias the company started as a small family owned factory in 1951 that sold panels. Its first factory, Fiberboard Industrial Unit, was built in 1954 to make panels and ceiling tiles. It now has four factories and exports its products to 37 countries. The company is a leading manufacturer of laminate floors, and a market leader in the sector as well.
Eucatex was the first in Brazil to receive the ISO 9001 certification. It has high environmental, economic and social standards that have been praised far and wide. With certifications such as ISO 14001, ISO 9001 and the FSC Green Label Certification®, it maintains the rigorous standards promising constant improvement of products and services. It has an ethics channel as well that promotes professional and ethical governance within the company.
Eucatex is run under the able leadership of Flavio Maluf who is the CEO. Flavio Maluf is the son of politician Paulo Maluf. He is also President of Grandfoods, a company that sells food brands such as Premier Pet and Golden.
CEO Flavio Maluf gives Entrepreneurs tips on how to succeed abroad stating that the first rule is, to study and know your target market. Second, a company must act like a local market but think globally which means that they should not think that success can only be found internationally. Third, Mr. Maluf advises entrepreneurs to be aware of tax parameters and laws of different countries before diving in with their products into an unknown territory. It is possible to lose a new venture because of lack of prior knowledge. Flavio also stresses technology and the positive impact that it will have on education, and how it can be taken advantage of for anybody looking to better themselves.