Jose Auriemo Neto: The Genius behind JHSF’s Success and growth of luxury fashion brands in Brazil

Jose Auriemo Neto is a Brazillian executive who holds the position of chairman in the renowned JHSF Participacoes SA. JHSF is a real estate company that deals with the development of high-end shopping malls, both residential and commercial properties, hotels and executive international airports. The company started from way back in 1972 from humble backgrounds and proliferated to become one of Brazil’s finest real estate firms.

Auriemo Neto began working for JHSF in 1993 having completed his studies from Fundacao Armando Alvares Penteado (FAAP) University located in Sao Paulo. One of his earliest achievements working for JHSF was his excellent idea in running Parkbem, which was a parking lot management company launched in 1997. Following Parkbem’s success, he secured the rights to create the company’s first shopping destination, the Shopping Santa Cruz.

Jose Auriemo Neto also served as CEO of the company where he oversaw the company’s primary object rigidifying its grounds in the real estate industry. Among projects include the prestigious Cidade Jardim shopping complex situated in Sao Paulo, Ponta Negra shopping center in Manaus, the Bela Vista in Salvador and Metro Tucuruvi, all extensive. The company also runs two major constructions in Sao Paulo.

In the search for more challenges, JHSF secured a partnership with Valentino which saw the launching of the first Valentino and Red Valentino stores in Brazil in the year 2012. Despite Brazil’s economy facing a drag in the real estate market in the year 2016, JHSF managed to hold its ground with an incline of 2.3 percent on revenue and a gross profit record of 16.1 percent. Apart from operating in Brazil, JHSF expands its territories to Uruguay and the USA.

Jose Auriemo Neto owes his success to his father who first introduced him to the business. Little known to people, JHSF began as a family business where Jose Neto worked alongside his father learning all there was to with the real estate industry. He has always believed in innovation, quality, unique strategies and sustainable solutions as the key element to completing successful projects.

Besides succeeding in real estate, Jose Auriemo Neto has also built a reputation in the fashion industry. In 2009, Jose partnered with renowned fashion luxury brands such s Hermes, Pucci and Jimmy Choo who opened outlets in the JHSF-owned shopping complexes.

These brands are targeting the Brazilian A class clients who frequent the prominent JHSF-owned shopping complexes in Brazil. Jose was recently recognized by BoF 500 for his contribution to the growth of the luxury fashion industry in Brazil.