Don Ressler is an energetic and innovative businessman and entrepreneur. He has been responsible for a number of very successful start-ups, including Intelligent Beauty and its spin-offs. Mr. Ressler’s first start-up, Fitness Heaven was purchased in 2001 Intermix Media. It was there that Ressler befriended another Intermix entrepreneur, Chief Operating Officer (COO), 19 year old Adam Goldenberg. The two formed a new Intermix division, Alena Media and it generated hundreds of millions of dollars in revenue. After Intermix Media sold to News Corp in 2005, and News Corp ignored Alena Research, Ressler and Goldenberg left to explore other opportunities.
Ressler and Goldenberg embarked on an idea to build a brand and utilizing their skills in online performance advertising, Intelligent Beauty was born. The entity became a direct to consumer online store that carried skincare and cosmetics products. They found the concept to be popular as it made shopping increasingly easier and more convenient for the consumer.
In 2010, Ressler and Goldenberg launched another online company that was subscription based and delivered cutting edge fashion. The company was JustFabulous, and later shortened to JustFab secured funding from Matrix Partners to the tune of 33 million dollars. Fashion guru Kimora Lee Simmons joined the company in September of 2011 and took on the role of President and Creative Director. By December of 2011, JustFab had enrolled four million members.
The success of JustFab prompted Ressler to begin looking for opportunities to expand into new markets. Since many of the JustFab members were parents, Ressler acquired a fashion subscription service geared to children called FabKids in early 2013. In May of that year Ressler added Fab Shoes and picked up a half million members in Spain and France.
In 2014, with JustFab rolling in tremendous success, JustFab launched Fabletics in collaboration with celebrity Kate Hudson. The new entity offered athletic wear and gave the entire company a new dimension. JustFab also acquired a rival footwear subscription service called Shoe Dazzle and decided to take their repertoire of fashion to the streets.
JustFab opened a brick and mortar store in September of 2013 and after experiencing great success in offline markets they developed plans to open more store locations in an aggressive three to 5 year growth plan. Don Ressler attributed the success of JustFab to several things and they include finding the right partners to take on the right roles at the right time, identifying trends and having the ability to regroup as market and economic conditions change.