An article in the business insider highlights all the steps that building owners need to take to incentivize the uber wealthy to purchase the high end real estate that they eventually will consider to buy.
Some of the incentives that are being provided to these luxury home buyers are quite unique. Some apartments are providing rare antique sports cars as an incentive for buying a luxury apartment or home, while others are furnishing the homes with limited edition designer furniture in the home. Another home offers access to a yacht, while another offers free service. Several other units have art galleries and collections pre-existing in a home that appeals to those with artistic sentimentality.
An apartment building in NYC located at 432 Park Avenue offers residents access to a five star Michelin star restaurant that is closed to the public and only available to tenants of the building. Fine dining is a big incentive, but private fine dining is a luxury that few can afford and which truly seems like a luxury product that can drive those who are looking to maintain their privacy from the public, but not their ability to enjoy a good meal out.
Some of the incentives can be quite quirky. One home in Miami is offering a slide from the home to a pool that is forged in concrete, while a mansion in Beverly Hills that was bought by the founder of the game Minecraft has an extensive built-in wall of candy available. Stocking the candy wall apparently costs $200,000, to illustrate the size of the wall.
While these examples of perks are extreme and for the uber-wealthy, many other luxury apartment home buyers around NYC can get similar incentives if they know what to ask for. A high quality real estate broker like Town Residential Realty can help you when you are buying a home.
Town Real Estate was founded to deal with NYC apartments for rent, and is considered the premier luxury real estate broker in the NYC area. Their professionals know and understand the local market and what concessions can be requested from home sellers. Understanding the market and negotiating power is a prerequisite for getting many of these deals so be sure to contact a high quality and well-known broker like Town Residential before you start your search.